Resume
Summary
Senior Product Marketing Manager with more than 20 years of experience bringing complex enterprise technology solutions to market. Specialized in translating technical capabilities—including AI, automation, analytics, integrations, and workflow orchestration—into compelling customer value, differentiated positioning, and successful go-to-market execution.
Throughout my career, I have partnered closely with Product Management, Sales, Customer Success, Marketing, and Engineering to develop product messaging, launch strategies, sales enablement, and customer-facing content that helps organizations understand, adopt, and maximize the value of innovative technology solutions.
My work spans the complete product marketing lifecycle—from market positioning and messaging to websites, videos, white papers, webinars, sales enablement, and thought leadership.
Core Competencies
Product Marketing Strategy
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Product positioning & messaging
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Go-to-market strategy
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Product launches
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Market & competitive analysis
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Portfolio commercialization
Content & Communications
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Website content
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Product videos
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White papers
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Blogs & thought leadership
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Webinars
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Product collateral
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Executive presentations
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Sales enablement
Enterprise Technologies
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Enterprise SaaS
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AI & automation
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Customer Experience (CX)
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Contact Center (CCaaS)
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Analytics & reporting
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Workflow orchestration
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Integrations & APIs
Leadership
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Cross-functional collaboration
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Executive stakeholder communication
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Product commercialization
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Strategic storytelling
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Customer value messaging
Professional Experience
NICE
Senior Product Marketing Manager | 2013–2024
Led product marketing initiatives for enterprise AI-powered customer experience solutions supporting global sales, partner, and customer organizations. Highlights include: - Developed positioning, messaging, and go-to-market strategy for AI-powered solutions, routing, workflow orchestration, outbound engagement, integrations, and digital customer experience solutions. - Translated complex technical capabilities into clear business value for enterprise buyers and executive stakeholders. - Created customer-facing assets including websites, videos, white papers, blogs, webinars, datasheets, brochures, presentations, battlecards, playbooks, and product demonstrations. - Partnered with Product Management, Sales, Marketing, Customer Success, UX, and Engineering throughout the product lifecycle—from planning through launch and ongoing commercialization. - Led sales enablement initiatives supporting enterprise software launches and evolving product portfolios. - Contributed to analyst communications, executive presentations, thought leadership, and strategic product storytelling.
Siemens Enterprise Communications
Product Manager | 2006–2013
Supported product positioning, demonstrations, sales enablement, and technical collateral for an enterprise contact center solution following its acquisition by Siemens. - Translated complex technical capabilities into clear business value for enterprise buyers and executive stakeholders. - Helped establish one of the organization's first dedicated Product Marketing roles, working closely with Product Management to define responsibilities, processes, and cross-functional collaboration.
Trango Software
Marketing Manager | 2001–2006
Joined a growing software company specializing in enterprise contact center solutions, gaining broad hands-on experience across product marketing, sales enablement, and customer communications. - Supported international launches of enterprise contact center solutions through demonstrations, customer communications, and sales enablement. - Established and maintained bilingual live demonstration systems, enabling product demonstrations for customers, partners, and internal teams. - Contributed across multiple marketing disciplines in a growing software company acquired by Siemens Enterprise Communications in 2006.
Education
Ludwig-Maximilians-Universität München (LMU Munich), Germany
Master of Arts (M. A.)
Major: French
Minors: Spanish and Psychology
Guest Scholarship
Universidad de Santiago de Compostela, Spain
Academic Year 1995–1996
Professional Development
MIT xPRO
Driving Innovation with Generative AI (2025)
Foundations of Digital Marketing & E-Commerce (2025)
IBM
Generative AI for Executives and Business Leaders (2025)
York University / Siemens Canada
Transition to Management